The Decentralization of the Post-Gutenberg Age
“‘E-books make the Gutenberg system, which still characterizes the industry after 500 years, absolutely obsolete,’ insists Jacob Epstein, the veteran publisher who invented trade paperbacks and founded the New York Review of Books.” “E-publishing radically decentralizes the marketplace,” Jacob Epstein.
The decentralizing of post-Gutenberg publishing is something that I can speak about with intimate knowledge and ties in with my book of poems Into the Ruins and other books. In the mid nineties I became disgusted with the conventional avenues of cultural and literary publishing, both books, journals, and magazines. I had more than a decade of rejection slips from ignoramuses who demonstrated not the slightest understanding or familiarity with the manuscripts I sent them, along with a number from highly respected editors at major publishers, one, for instance, telling me he thought my book The Grove of the Eumenides should receive a hearing but did nothing to make it happen. I came to think very little of nepotism, especially in publishing. Other editors, publishing their post-modern drivel, enjoyed indulging themselves at my expense, they apparently thought. I quite consciously walked away from the whole conventional publishing scene, and the university in 1996, and began seeking ways to go around the stranglehold of both, directly to the reader.
I first thought the way to go around the decadent post-modern establishment and open a new path for literature, seeking to revive and renew its deepest humanistic traditions, was the time-honored route of typical self-publishing and brought out Into the Ruins through the printer McNaughton Gunn in 1999 under my own independent publishing company, Earthrise Press. While I sold some books through Borders and Barnes & Noble, through Baker & Taylor, I found them all to be opposed to an independent voice. A selection from the approximately twenty Reviews from that time are on my website. Despite a few insightful reviews, no one really understood what I was fully attempting with Into the Ruins. Thus far, the same has proven to be the case with The Bower of Nil in 2002 and The Grove of the Eumenides in 2007.
Along the way, I evolved into using POD (Print on Demand) technology through Lightning Source and thought the way around the stultifying post-modern status quo would lie in that direction, which nevertheless opened up the way to the global reach of the Internet booksellers to an amazing degree, shocking me that I could sell books around the world. Very early I recognized the value of Jason Epstein’s Espresso Book Machine, though it’s yet to fulfill its potential.
Along in there, too, ebooks increasingly became a possibility, and I published all of my books into ebooks, available worldwide and going around all of the conventional gatekeepers. The record of much of the evolution of my thinking is in my Publishing in the Post-Gutenberg Age
Like everyone else, I’ve evolved along the way with a website since 1998 and a blog, eventually Web 2.0 social networking… Facebook, Google+ and Twitter.
Through all that, I continued to study and work towards my epic poem, the earliest notes for which are from 1982, recently finishing the fifth draft in March of 2012. It’s not only the methods of publishing that I’m talking about, but how the identification and promotion of disparate views and visions of life, in literary terms and otherwise, evolve and reach the broader culture. I have not devoted over thirty years of my life writing an epic poem to allow a corrupt, conventional corporate publisher ever to touch it. Everything I’ve written is about the freedom of the individual soul, and the poem must be published in such a way as to affirm it.